What Is Search Engine Optimization

SEO is short for Search Engine Optimization. Its a marketing discipline focused on growing visibly in organic (non-paid) search engine results. What it does is send signals to search engines that your pages are worth showing in Google's index. The SEO itself encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in a given search engine space. In search results, Google displays links to pages it considers relevant and authoritative. Measuring the quality and quantity of links to and from other websites and their pages. Your "On-page SEO checklist" may include, 1. Keyword Research. By researching the most used and popular search terms from Google and strategically use them in your content. Keyword appears higher on SEO and SERP. 2. Listed content is easy to read. 3. Keeping a 1,600-word per blog post average. Several studies show the average blog is around 1,200 to 1,600 words. Adding pictures a...